社交媒体指南

Social media is a communications tool that can be used for many purposes. At 银河电子游戏网址平台大学, we typically use it to promote our brand and disseminate important information. Other uses include highlighting student and faculty achievements, 推广校园活动, 和未来的学生交流, alumni and other members of the Berry community. 

You can find current department and organizational accounts at the Berry社交媒体目录. 

We’ve laid out our current guidelines for creating and operating a 银河电子游戏网址平台大学-affiliated social media account below. If any questions arise please contact Hannah Stuart in the Office of Marketing and Communication.

关于浆果特性和风格的注意事项

The Berry identity must be consistent in presentation across all channels. Specifically, the crestmark/logo is not to be altered. Most often in social the stacked crestmark is the logo that will be used. 见第18页 品牌文档 for any further questions or reach out to the Office of Marketing and Communication with graphics needs.

GUIDELINES FOR SETTING UP A DEPARTMENTAL SOCIAL ACCOUNT

Before you decide to create a new account, consider the following questions:

• 有必要建立一个新的渠道吗? Could an existing channel work sufficiently to achieve the desired goals?
• Would a group on 脸谱网 be a better idea than a departmental page or another platform? 
• Do I have the time and resources to commit to a social media account?

创建一个新的社交媒体账号:

• 透过电邮(hstuart@wjqklgz.com) in the Office of 数字营销 and Media after doing the following:
• Write out your mission and purpose statements and include those with the email.
• Designate a Fac/staff administrator for each account and include contact information.
• Include desired platform(s) and suggested handle(s).

The following security precautions are required:

• Each department or organization social media account at Berry should have a fac/staff administrator over the account so that Berry doesn’t lose access. 
• For 脸谱网, remove students who have graduated. For other platforms, when students who have access graduate, change the account passwords.
  
  

一般建议

• Commit to monitoring your social accounts daily—you want to know what’s going on with your audience.
• 发布吸引人的内容. What engaging means for your account depends on your audience.
• Post consistently—this could be every day, every other day, 等.，但要坚持下去.
• Don’t post simply to post—though posting consistently is important, remember that you don’t always have to enter a conversation or post something simply to be posting. 有时候最好不要发帖.
• Engage with your audience via likes/comments—part of creating a community is cultivating that sense of connection and conversation!
• 校对 在发布之前, including fact-checking—and if someone corrects you about their personal information (say a name is spelled wrong 等), 说谢谢并进行编辑.
• Do not publish confidential or false information.
• Monitor analytics to track growth and adjust your strategy accordingly—you’d be amazed what information you can glean from the numbers, 包括发布时间和内容类型. Hannah Stuart will be happy to help if you have questions.
• 让所有观众都能访问内容. This includes providing alternative text descriptions for all images, providing captions for all videos and using camel case (capitalizing each individual word) in hashtags. Also limit emoji usage in posts, and keep emojis and hashtags at the end of posts when possible.
• Support other Berry pages and accounts (follow, share, like!)

处理负面评论和喷子

We welcome open conversation with all connected to or wanting to learn more about Berry and want to ensure all conversations remain open, 然而,尊重. In the majority of cases, we try not to delete posts. 如果可能的话，隐藏帖子或评论. Hiding leaves the comment available for the person who wrote it and friends to see, but no one else; deleting removes it entirely and may cause a more negative reaction than not acknowledging the comment at all. 

Please keep in mind the following best practices.

可能被删除的帖子类型:

• 仇恨言论
• 粗俗的语言
• 性粗鲁言论
• 任何形式的人身攻击
• Comments that may endanger the health or safety of others
• 垃圾评论(总是离题), 推广商业网站或产品, 政治评论, 等. 与帖子主题无关的内容)

For repeated offenders, accounts may be blocked or banned after a warning

You should not arbitrarily censor or delete comments. Reference the reasons above for deleting or banning, and consider responding to answer the commenter’s question or to clarify the original post. Often the community will regulate a negative comment or post by sharing their own experiences.

算法信息:

脸谱网

• 关注视频
• 创建可共享内容
• Focus on community building through interaction with followers
• Create quality content that resonates with your audience
• 点击这里阅读更多内容: http://sproutsocial.com/insights/facebook-algorithm/

Instagram

• Share short-form video content—algorithm prioritizes Reels
• Publish stories consistently (if this works for your brand)
• 分享高质量照片
• Learn what plays well with your followers and apply it
• Write captions that encourage engagement—questions that may prompt discussion, 等.
• 点击这里阅读更多内容: http://sproutsocial.com/insights/instagram-algorithm/

推特

• Use photos and videos with your text content
• Don’t tell the whole story—keep it short and lead followers to click
• 注意什么内容表现最好
• 点击这里阅读更多内容: http://sproutsocial.com/insights/twitter-algorithm/ 

For more information on audiences and demographics, the folks at PEW have put together an excellent fact sheet: http://www.pewreSearch.org/internet/fact-sheet/social-media/